Turn Your SaaS Into an
AWS Marketplace Revenue Engine.
We help SaaS companies become AWS Partners, launch on AWS Marketplace, achieve FTR readiness, access funding programs, and generate real enterprise revenue — done for you.
Enterprise Revenue Through AWS Is Powerful — But Complicated.
Most SaaS companies leave a massive revenue channel untapped because navigating AWS is non-trivial without the right expertise.
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Don't know how to become AWS Partners
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Struggle with Marketplace requirements
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Don't understand FTR readiness
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Miss out on AWS funding programs
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Lack co-sell visibility
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Have no clear funnel from lead to closed revenue
AWS is a massive channel — but it's not simple.
That's where we come in.
AWS Revenue. Simplified.
We create a clear path from SaaS product to enterprise deals.
No Internal Hiring
We act as your outsourced AWS Marketplace and GTM team. No headcount required.
No Trial and Error
We know the AWS Partner and Marketplace process inside out. Skip the learning curve.
No Wasted Months
A structured, done-for-you system gets you from registered to revenue-generating fast.
Just a structured, done-for-you system.
Structured approach. One clear outcome.
From preparation to predictable enterprise revenue.
Foundation
We prepare your company for AWS growth.
- AWS Partner registration
- Architecture review
- Security & FTR readiness guidance
- Positioning clarity for Marketplace
- AWS FTR Compliant Landing Zone Setup
- Onboard to AWS FTR Compliant Hosting Solution
Launch
We take you live on AWS Marketplace.
- Listing creation
- Offer structuring & private offer setup
- Pricing strategy
- Funding program alignment
Integration
We integrate AWS buying and lifecycle flows into your product.
- Buy with AWS Integration to your SaaS
- AWS Marketplace automated on-board and off-board integration
Revenue Activation
We activate your AWS channel.
- Co-sell readiness & lead routing setup
- CRM integration
- Messaging refinement
- Enterprise targeting strategy
Optimization
We refine your funnel from lead to closed deal.
- Conversion tracking
- Funnel clarity & deal cycle acceleration
- Performance reporting
Growth
Ongoing programs to scale revenue and partners.
- SOC2 Compliance Integration
- Distribution Partner alignment
- SaaS MRR Scaling with Marketing Automation On-boarding
Built for SaaS Companies That Want to Grow Smarter.
If you want AWS to become a revenue channel — not just infrastructure — we can help.
B2B SaaS not yet on AWS
Start your AWS Partner journey and unlock a powerful new revenue channel.
SaaS on AWS, not on Marketplace
You're already on AWS infrastructure — now turn it into a sales channel.
Marketplace listings with low traction
You're listed but not generating revenue. We activate your co-sell motion and GTM.
Founders wanting enterprise buyers
Tired of unpredictable sales cycles. Want enterprise buyers and larger deal sizes.
We're Not a Tool. We're Not Just Consultants.
We act as your outsourced AWS Marketplace & GTM team — everything aligned toward one goal: enterprise revenue through AWS.
Most Providers
- Offer software dashboards only
- Provide generic advice
- Focus only on listing mechanics
Straightline Combines
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Technical architecture understanding
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Compliance & FTR readiness insight
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Marketplace mechanics expertise
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Funding program familiarity
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GTM clarity and sales execution
Clarity From Lead to Revenue.
No noise. No unnecessary complexity. Just a straight line to revenue.
You will know:
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Where your AWS opportunities are
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How Marketplace fits your pricing
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How funding programs apply to you
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How leads move through your funnel
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What drives closed enterprise deals
What Happens When SaaS Gets AWS Right
Shorter enterprise deal cycles
Access to AWS funding programs
Larger deal sizes through Marketplace
Predictable co-sell motion
Clear visibility from attention to revenue
Real case studies coming soon — we're actively building this channel with early partners.
From Zero to AWS Marketplace
See how we've helped SaaS companies unlock AWS partnerships, funding, and enterprise revenue.
IronFort Compliance — AWS Marketplace Launch
IronFort needed to get listed on AWS Marketplace and tap into AWS funding programs — without spending months figuring out the process. Straightline handled it all.
For SaaS & Tech Companies
We help SaaS companies turn their AWS channel into predictable enterprise revenue.
Foundation Package
For early-stage SaaS companies with 0 - 10 paying customers.
Free for for Qualified SaaS
- Go-to-Market Strategy
- Ideal customer profile definition
- AWS FTR Compliant Landing Zone
- AWS FTR Compliant Hosting Solution
- Offer and positioning refinement
- Simple lead tracking dashboard setup
- Monthly performance summary
- 30 Day Action Plan
Best for: Early-stage SaaS companies with 0–10 paying customers that need clarity and direction.
Growth Package
For SaaS companies ready to generate consistent leads. Ideal for SaaS companies with 10+ paying customers.
Monthly engagement. Designed to scale lead generation.
- Everything in Foundations
- AWS Market Development Fund and Product Led Growth Funding
- Buy with AWS Integration to your SaaS
- AWS Marketplace automated on-board and off-board integration
- AWS Marketplace page optimization
- Website redesign or landing page build/re-build
- Lead form setup and CRM integration
- Monthly strategy call
Best for: SaaS companies with product-market fit looking to generate steady pipeline.
Scale Package
For SaaS companies focused on predictable revenue growth.
Monthly engagement. Focused on predictable revenue and scale.
- SOC2 Compliance Integration
- Distribution Partner alignment
- SaaS MRR Scaling with Marketing Automation
- Full website redesign or funnel optimization
- Multi-channel ad management (LinkedIn + Facebook + retargeting)
- Outbound cold calling outreach (qualified lead lists)
- Email outreach sequence setup
- Lead qualification scripts and sales alignment
- Pipeline review and deal-stage optimization
- Bi-weekly performance review calls
- Revenue attribution tracking (ads → conversations → deals)
- Dedicated account manager
Best for: SaaS companies scaling from early traction to repeatable revenue.
Need a custom plan? Contact us
Start the Conversation
Ready to explore what AWS Marketplace could do for your SaaS? Send us a message and we'll get back to you.
Ready to See What AWS Could Do for Your SaaS?
Book a strategy call. We'll assess your AWS readiness, Marketplace potential, funding eligibility, and revenue opportunity.
No pitch. Just clarity.